Our Team


Tarek El-Messidi

Founder, Executive Director

Tarek El-Messidi is a Muslim American social entrepreneur and activist. In 2012,
Georgetown University listed him as one of the 500 Most Influential Muslims worldwide. Between 1998 and 2006, he pursued Islamic studies at programs in the United States, Morocco, Egypt, and Jordan. In 2010, a few years after earning an MBA and beginning work as a manager at Procter & Gamble in Ohio, Tarek founded CelebrateMercy: a non-profit that teaches about the Prophet Muhammad ﷺ through educational programs and social campaigns that "respond evil with good." In 2017, CelebrateMercy mobilized Muslims to raise $162,000 to repair vandalized Jewish cemeteries, and in 2018, they raised over $200,000 for victims of the Pittsburgh synagogue shooting. In the last several years through CelebrateMercy, Tarek has led over ten similar campaigns for the victims of various tragedies. He currently lives with his wife and son in New Jersey.


Hasnaa Agouzoul

Operations Manager

A native of Casablanca, Morocco, Hasnaa Agouzoul received her Master’s in Industrial Engineering in France, after which she was hired by Procter & Gamble in R&D and IT in Frankfurt, Germany. She then relocated with P&G to Paris, where she went on to work for Hewlett Packard, and where she also launched an import/export company focused on importing handmade furniture from Morocco to the US. This new endeavor relocated her to Cincinnati, Ohio where she received her Master’s in Quantitative Analysis, and was hired by the Marketing Research firm Nielsen as a Senior Analyst. In 2012, Hasnaa left the corporate world to fully dedicate her time to CelebrateMercy. Her objective is to live a life with purpose, and to increase the love for the Prophet Muhammad ﷺ across the globe.


Afifah Khawaja

Marketing Manager

Afifah hails from Toronto, Canada, where a chance encounter in her hometown introduced her to CelebrateMercy. After completing her educational pursuits in Legal Studies, Communications, and Policy, she went on to research for an Istanbul-based policy development firm and returned to Toronto to work within the Government in the areas of policy, human resources, and training and development. Throughout this time, Afifah stayed connected to CelebrateMercy as a volunteer and eventually joined the organization as a dedicated team member. Her motivation in work and life is illuminating hearts with the Prophet’s light and doing so with elegance and beauty deserving of him ﷺ. Afifah is a committed wife, busy mom of two, and avid tea connoisseur.


Subhan vahora

IT Manager

Subhan (aka CelebrateMercy Chaiwala) graduated with a degree in chemical engineering from Lehigh University in Pennsylvania. After traveling back to India to reconnect with his roots and give back to his community, he chose to dedicate his time to CelebrateMercy and spread the love of the beloved ﷺ through words and actions. Subhan enjoys outdoor adventures, martial arts, and spiced chai over a good book.


Ayse Elmoghny

Video Producer

Ayse Elmoghny is CelebrateMercy’s Istanbul-based video producer. She lived most of her life in Melbourne, Australia where she completed her Bachelor of Arts in Linguistics at the University of Melbourne and then decided to move to Istanbul for a degree in Theology at Marmara University. After working in a Turkey-based news organization for a couple years, she found CelebrateMercy in 2021 and has been helping create video content since. She has a love for languages, cats and coffee.


Dimple Raval

Trips Manager

Dimple grew up and still resides in Dallas, Texas. She holds a Bachelor of Science in Biology & Healthcare Management from the University of Texas at Dallas. She worked in healthcare for several years before deciding to switch paths after becoming Muslim. Following her passion to learn about Islam and the Prophet ﷺ, she enrolled in the Qalam Seminary in Carrollton, Texas and is currently a 2nd year student. After briefly working for American Airlines, she joined CelebrateMercy to help with travel planning, along with the bookstore, video production, and donor relations. She loves to attend local halaqat and traveling to visit her friends.